Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we tackle web design mistakes small businesses make.
Forgetting the Call to Action
For the digitally savvy, it may seem like an impossible component to forget. But even smart business owners can easily neglect a prominent call to action on their homepage (and throughout their website). On each page of your website, decide what the goal is: What do you want users to do? Make a purchase? Sign up for something? Comment or share their opinion? If it’s not boldly stated, your visitors won’t take the initiative.
If you’re feeling lost, Hubspot offers dozens of free call to action templates.
Too Much, Too Fast
You might be tempted to jam-pack your homepage with all the flashiest widgets, tabs, and sidebars to give your customers as much info as possible. But truthfully, this “yes to everything” approach can leave your visitors confused and overwhelmed, making it difficult for them to take action. So instead, learn to curate your webpages – particularly your homepage – so that content is laid out in a sequential format. Have a clear point to make on each page (e.g. precisely how your product or service can help) and place details only where it’s appropriate.
Not sure what should make the cut for your business homepage? This Hubspot infographic narrows it down to 12 must-have elements.