Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we examine a topic that may be the bane of your entrepreneurial existence: Search Engine Optimization.
SEO can be frustrating to those who don’t know much about it. The fact that Google’s algorithm changes on a regular basis doesn’t help. An expert at Minute Hack has given some bite-sized tips specifically for 2017, including:
1. Voice Search Optimization
As voice recognition becomes more sophisticated on modern devices, you want potential customers to be able to find you via voice search. Interestingly, when using virtual assistants like Siri and Cortana, we tend to use more words. This means more questions in a conversational tone. A good way to address this is by creating an FAQ page listing common customer questions.
2. Improve Site Speed
One easy way to test your website speed is to try loading it from different devices and locations. Because connection speeds can vary, you’ll want your site loading quickly regardless of a visitor’s circumstances. Your Google rank will be impacted by your site’s speed. Thankfully, Google has a free tool that helps you check for website loading problems. In addition, your image formats will affect load times, so make sure to compress large images for the web.