Blog

Lead Generation Ideas for Small Businesses

Small businesses like you will often encounter a situation where you want more leads but just don’t know where to get them. In this article, we will talk about some lead generation sources that to some of you are still untapped.

1. Make excellent content downloadable in exchange for an email address

People are hungry for knowledge and the Internet is one of the great resources they have. Some people prefer to read blogs, and some people prefer to read it on-the-go, using e-books, while having their subway ride, or taxi ride to their destination.

You can mine the latter for leads by creating a great content, and create a downloadable version in exchange for their email address.

2. Blogging Consistently

Scheduling to create and publish a new content for your small business website makes readers stay, and it also invites new readers as well. Business has a number of digital channels and choices for attracting prospects. MartketingProfs and Junts42 found 63 percent of B2B marketers in North America turn to content – including blogs – as a key lead generation source.

Image src

3. Publish on LinkedIn

Publishing content to other content hosting sites is like reaching out to a new community. A whole new source of readers, sharers, and leads!

Getting to LinkedIn gives you more exposure, more connections. The success of small businesses also lies on building a relationship with potential customers by giving value first. In this case, through content.

Your connections are easily notified if you have new content published on your LinkedIn page, and it also gives them the option to share it to their connections. Giving you access to potentially larger and previously unreached prospects.

If your post is lucky enough to be featured in LinkedIn Pulse, your potential reach is greatly increased.

4. Use Twitter

Social media is slowly replacing TV ads and print ads for lead generation. Of course, they have not lost their powers yet, however, social media is FREE and fun to do. Reaching millions of potential customers in just one tweet. Is it not amazing?

Small businesses can use Twitter to improve customer service. You can use it to answer customers’ questions regarding your services. You can also have a conversation with your customers and potential customers to better improve your services. Ask them what they need.

5. Use Q&A Sites

There are people who prefer to ask questions to get an answer directly from experts or knowledgeable persons alike. Take advantage and help those potential customers in need. Show them your authority and that you are an expert.

6. Use Website Popups

Website popups have been trending these days and helping small business websites get more subscribers. If you don’t know what website popups are, those are small boxes containing CTA and a textbox asking for email addresses that show up when visiting a site. Example:

  • Give fewer boxes to fill

When using website popups, give them fewer boxes to fill. By default, most boxes ask for information like First Name, Last Name, and Email. Some people just find this exhausting to fill up. Reduce their input by asking only the Email.

  • Avoid mentioning “Spam”

A test by Michael Aagard showed that by mentioning “Spam” on a popup signup form reduced conversions by 18%.

Image src

  • Make them feel guilty

Instead of using “100% privacy – we will never spam you!” phrases, make them feel guilty if they say no instead. Quicksprout is doing great with their popups.

Remember, always test your forms and tweak accordingly. Some forms perform well than others

7. Use AdWords

If you have enough cash flow in your business to support ads, use Google’s AdWords. This is a way to drive sales and generate leads for your small business. According to Sitewit, Paid Ads are 56% more profitable than social media. However, this is not a cheap option.

Image src

Lead generation does not only stop from having a website and a contact information. It is also about how aggressive or idealistic you are in funneling your site visitors to get more leads. Also, when testing AdWords for the first time, always do A/B testing on your display ads.