Hustle vs. Creativity: Finding Balance in Business

For this week’s #2tips4tues, we discuss finding balance in business.

Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we discuss finding balance in business.

Hustle hard or follow your heart? In the business world, we constantly hear both of these pieces of advice. But at times it may seem that these two schools of thought conflict. “If I just do what I love I won’t make money, but if I just work hard I’ll feel empty and miserable.” We can go overboard, putting all our eggs in the hustle basket and becoming exhausted, or all in the creativity basket and losing focus (…or going bankrupt!). So what’s the balance?

Lighten Your Hustle

David Garland discusses how to make hustle work for you.

Do you have a NEGATIVE viewpoint on hustle? A rigged carnival game, illegal copies of DVD’s being sold on the street, drug dealers, or a pimp in a big purple hat. Or do you have a POSITIVE viewpoint on hustle? A favorite baseball player who was undersized but always hustled, giving it your all, getting out there selling, promoting, and working your head off. The underdog, the over-achiever, the one who outworks the rest.

Basically, there’s no reason hustling has to be terrible, and there’s no reason it can’t include some creativity. Identify one step you can take this week to transform your “hustle” work into something more enjoyable.

Put Your Creativity to Work

Just as hustle doesn’t have to be torturous, creativity doesn’t have to be frivolous. Some of the most successful and renowned entrepreneurs on earth took their flair for creativity and gave it some structure. This is the recipe for a brilliant and sustainable business.

In the Myths of Creativity, David Burkus writes, “If creativity isn’t limited to specific types and creative ability is not a result of the genetic lottery, then why does the strict separation in some organizations continue? Why do we insist on segregation between creative and non-creative roles? If creativity is within the grasp of every person, in every department or industry, then perhaps the way we structure our businesses should reflect that integration.”