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From Brick and Mortar to Online Business

Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we examine how to take your brick and mortar business online.

Once thought of as something that would put brick and mortar stores out of business, the internet is proving to be a valuable avenue for their expansion.

Take Advantage of Mobile

If there is one thing your loyal local customers want, it’s a way to streamline the purchasing process. Once customers know your store well and know what products they love, your job is to make it easier for them to obtain those things. Mobile is the key. You can launch an app, offer promo codes to subscribers, or build a live chat – the options for digital connection are endless. This can be the difference between a customer choosing you or a local competitor.

Employ User-Generated Content

User-generated content is a brilliant method for building community and branding your business locally. Not only does it encourage online engagement, but it can provide social proof without you having to lift a finger. Simply find ways to put your customers in the spotlight. For example, create a contest and encourage users to share their photos using a specific hashtag. This kind of content encourages interaction with outsiders and shows potential customers what they can expect from your brand. Once this is done, you can use social media to attract customers to online offers.

Bringing your brick and mortar business online doesn’t have to be a stressful dichotomy. It can instead fuse together a community of digital and in-person supporters – while simultaneously providing a new income stream.