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Choosing a Marketing Strategy When the World is in Your Hands

Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we examine choosing a marketing strategy.

Zoom Out..

The world of digital marketing is gushing with opportunities right now, and it’s only going to get gushier as time goes on. Now that businesses are marketing themselves from every platform imaginable, it’s harder to make concrete decisions. How can you know which methods are appropriate for your unique customer base? Angie Hicks (founder of the famous Angie’s List) says it’s about recognizing how offline and online marketing tactics impact each other. Don’t settle on one finite method for reaching people, such as Facebook. Instead, select a few outlets and pay close attention to how they raise the bar for you. Think complementary tactics, not one tactic or another.

Don’t Just Buy In..

Consultant Marc Thomas warns small businesses to not fall into the trap of handing a fistful of cash over to “expert” marketing services that yield minimal ROI. While some marketers do great work, don’t automatically assume that someone else knows your audience better than you do. “Have a plan, have a budget, and decide what your expected outcome would be.” Be in charge of your message and don’t get talked into marketing avenues that don’t resonate with you. When working alone, “the trick is to ‘fail fast’ – and by that I mean to quickly recognize what isn’t working and kill it – to focus on what is working.”