Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we look at how to fortify customer relationships that last.
What is the difference between a good business and a great business? Time and time again, we watch talented entrepreneurs with decent businesses close their doors. Even with a solid product or service and a prime location, many business owners don’t develop the relationships they need to harness enough repeat customers.
Send the Right Message
Allen Duet of Swiftpage, a user-friendly email marketing platform, recommends staying conscious of your behavior – and even your body language. Are you making eye contact and giving customers a warm welcome, or do you appear rushed and uninterested? These subtle choices make a world of difference when it comes to making a good impression. Simply put, treat your customers as you would want to be treated.
Show Your Expertise
In addition to being personable, the next component is your professionalism and expertise. Customers want to know what makes you unique and qualified to serve them. And while you don’t need to pull each customer aside and give them your life story, it doesn’t hurt to reveal a little about how you operate. For example, is there a process or technique that you use in your business for a particular reason? Don’t be shy about sharing these little details – that’s how you begin to stand out in the minds of your customers. If you’re clueless how to start, watch The World-Changing Power of Sharing Your Story.