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Big Marketing Bang Without Spending Big Bucks

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Efficiency is the name of the game at Agents of Efficiency (obviously), so we’re making it even more efficient for you to improve your business. Every week, we sort through all the boring stuff to bring you the best tips from the wide world of the web. For this week’s #2tips4tues, we study ways to get a big bang without having to have big bucks for your marketing strategy.

Content Is Still King

Producing original content and being a star on social media drives revenue, Polina Marinova wrote at Fortune: “Ideally, you should be a creator, and not just a curator. For small businesses that want to differentiate themselves from all the noise on social media, the key is to create original content that is in line with the brand’s mission.”

Hire All-Stars

“To launch and maintain an amazing marketing strategy, you need to have the right team,” Peter Daisyme writes at Tech.co. “This means people who can add diverse strengths and skills to your startup. You’re going to need a content writer, developer, social media manager, web designer and customer service professional, at the very least.”