#2TIPS4TUES: Courage versus Confidence


Efficiency is the name of the game at Agents of Efficiency so we’re sorting through all the boring stuff to bring you only the best tips from the wide world of the web. For this week’s #2tips4tues, we look at the difference between courage and confidence.



Lots of Apple lovers are proudly flashing their new iPhone 7s to coworkers, friends and family. As reported in TechCrunch and other outlets, many are grappling with Apple’s latest changes to their signature product, namely removing the headphone jack and introducing wireless earbuds. Apple has labeled these design decisions “courage,” while others are calling them hubris. What tips can we glean from the tech giant’s bold moves? It’s well documented that many of Apple’s products have failed. Yet the company continues to take calculated risks and spend millions in R&D, design, and logistics to introduce new products. By viewing your own failures as investments in error, you can bolster your own confidence. As Dr. Travis Bradberry, author of Leadership 2.0 discusses on his blog, “Confident people aren’t afraid to be proven wrong. They like putting their opinions out there to see if they hold up because they learn a lot from the times they are wrong and other people learn from them when they’re right. Self-assured people know what they are capable of and don’t treat being wrong as a personal slight.”



Confidence fosters efficiency when only we’re willing to learn from failure by understanding precisely what went wrong. Apple’s successes have been built out of the ashes of their failures, leading them to a world renowned go-to-market strategy. Since 95% of all startups fail, entrepreneurs must keep their hubris in check and learn from other startup mistakes. The biggest culprit behind failed startups? Premature scaling. Back in 2011, the Startup Genome Report discovered an astounding lack of foresight on how new businesses planned to operate in the real world. Look to AoE’s services for guidance on your own go-to-market strategy, and always do your research on your competitors and the market. Once your GTM strategy is evaluated for potential pitfalls, you’ll have the justifiable confidence to move forward and execute with your head held high.