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#2TIPS4TUES: Boost Business with Pokémon Go

Marketing

Efficiency is the name of the game at Agents of Efficiency (obviously) so we’re making it even more efficient for you to improve your business by sorting through all the boring stuff to bring you only the best tips from the wide world of the web. For this week’s #2tips4tues we have advice about leveraging the biggest craze in the world — Pokémon Go.

 

IS YOUR BUSINESS A POKESTOP OR GYM?

It should be. Walter Chen wrote at Inc.: “What makes Pokemon Go different from many other games is that it doesn’t keep people shut up in their rooms. The game runs off an augmented reality HUD, or heads-up display, of the real world. Players’ avatars explore with them as they catch Pokemon, collect rewards from PokeStops, battle other users at Gyms, and team up to defend their territory. Figuring out whether your business is a PokeStop or Gym is the first thing you should do. PokeStops and Gyms attract foot traffic without any effort-players flock to them for rewards and to battle other players-and they can be leveraged for massive sales if you know how.”

 

YOU NEED TRAINERS TOO

Jayson DeMers wrote at Forbes that small businesses should drop lures to bring in trainers: “Here’s a secret: even though lures in-game are meant to ‘lure’ Pokémon to a specific area, they might as well be called ‘human lures’ because they actually work by ‘luring’ players to specific physical locations in the real world. … If your business is on top of or next to a Poké-stop, you’ll have the ability to drop a ‘lure’ for 30 minutes, which will probably similarly attract a number of players wandering nearby due to the increase in the number of Pokémon that show up when lures are placed. The only catch is, the only way to get a lot of lures quickly is to buy them with real money—but depending on how you buy them, they’re usually less than $1 each.”